ConnectWisdom.com Off page optimisation is using techniques outside the website to improve your Search Engine Optimization and therefore your search result ranking. These techniques are performed externally to the website. In this article we are going to briefly discuss one of the many off page optimisation techniques; Link building. We will also discuss the use of content on page for SEO. Other techniques of off page optimisation you may like to explore include Directory Submission Article Writing Article Submission Press Releases Link building is the practice of obtaining links from external web sites to your own to improve both direct referrals (people clicking on the links) and search engine ranking. Paying for links and reciprocal linking are more effective than simply requesting uncompensated links from other sites. Content is one of the main aspects that search engines use to help them when ranking websites. If your content isn’t right, everything else can fall apart. Users are looking for content that is relevant and interesting to them. You must make sure your content is both. Link popularity can also help website ranking. The more quality and relevant inbound links your site has, the more relevant a search engine will see your content to a particular search. There are three main areas you must cover in order to optimise your website effectively. Area 1 – On page Area 2 – On site Area 3 – Off page All of these areas have various different factors associated with …